RFM Analysis

RFM Analysis

Built for companies who wants to gain valuable insights into customer behavior and identify their most valuable customers.

Question 1

Who are my most valuable customers?

Question 3

Who are my at-risk customers?

Question 2

Who are my least valuable customers?

Question 4

Who are my dormant customers?

Know your customers purchasing behaviour to segment them into different segments

By segmenting your customers, you know whom to focus on so that you can be targeted in reaching out to them and moving them up the chain of loyalty.

Don't guess, validate and know your customer purchase behaviour

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