Customer Analytics

Data is the key to knowing your customers

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Gain insights into customer behaviour and your loyalty/promotion initiatives. Optimize promotion, make data-driven decisions, and improve effectiveness to create an engine to drive continuous customer engagements that stands up in this competitive environment we live in today.

Customer Engagement Segment

Understand your customer engagement across your various touch points and identify opportunities for cross selling and upsell. Be it multi-brands or single brand company you can use this to identify cross segments of your customers from a brand, outlet, promotion and many other point of views.

Venn diagram providing a clear overview of overlaps of customer engaging with your brands footprint. Each area is a segment for you to develop marketing campaign to either drive cross sell or upsell.
Venn diagram providing a clear overview of overlaps of customer engaging with your brands footprint. Each area is a segment for you to develop marketing campaign to either drive cross sell or upsell.

Customer Segment Behaviour

Understanding the behaviour of each segments allows you to gain a deeper understanding of what they buy and when they buy, their age group and many more. This is super charge further by combining your sales data from your point of sales and e-commerce systems with data from your loyalty or reservation systems.

Age group distribution in specific segment.
Age group distribution in specific segment.
Spent profile for each segment
Spent profile for each segment
Identify the visit patterns to your establishment for customers in each segment
Identify the visit patterns to your establishment for customers in each segment

Customer Cluster

With the behaviour of your customer in place, we can take that behaviour and cluster them into different groups so that you can easily visualise and target specific group with common behaviours and create your marketing strategy for each group of users. Imagine doing this for thousands of customers, you just can’t do this manually.

Identify pattern of purchase across different cluster of your customer
Identify pattern of purchase across different cluster of your customer
Auto labelling of customer clusters to make interpretation of analysis and output easy
Auto labelling of customer clusters to make interpretation of analysis and output easy

Promotion and Loyalty Effectiveness and Tracking

To determine if your promo is helping to increase revenue, you can track several key performance indicators (KPIs) and compare them before and after the promo's implementation. Alongside with tracking customer loyalty spent and tier changes.

Revenue impact with introduction of a promo campaign trend
Revenue impact with introduction of a promo campaign trend
Promo effectiveness based on rate of redemption and revenue acquisition
Promo effectiveness based on rate of redemption and revenue acquisition
Loyalty tier projection of each customer based on anniversary and current spent.
Loyalty tier projection of each customer based on anniversary and current spent.

Start analysing your customer TODAY!

What are you waiting for. The more you know about your customer, the more you can fine tune your business to optimise revenue and cost.

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