Data is the key to knowing your customers
Gain insights into customer behaviour and your loyalty/promotion initiatives. Optimize promotion, make data-driven decisions, and improve effectiveness to create an engine to drive continuous customer engagements that stands up in this competitive environment we live in today.
Customer Engagement Segment
Understand your customer engagement across your various touch points and identify opportunities for cross selling and upsell. Be it multi-brands or single brand company you can use this to identify cross segments of your customers from a brand, outlet, promotion and many other point of views.
Customer Segment Behaviour
Understanding the behaviour of each segments allows you to gain a deeper understanding of what they buy and when they buy, their age group and many more. This is super charge further by combining your sales data from your point of sales and e-commerce systems with data from your loyalty or reservation systems.
With the behaviour of your customer in place, we can take that behaviour and cluster them into different groups so that you can easily visualise and target specific group with common behaviours and create your marketing strategy for each group of users. Imagine doing this for thousands of customers, you just can’t do this manually.
Promotion and Loyalty Effectiveness and Tracking
To determine if your promo is helping to increase revenue, you can track several key performance indicators (KPIs) and compare them before and after the promo's implementation. Alongside with tracking customer loyalty spent and tier changes.
Start analysing your customer TODAY!
What are you waiting for. The more you know about your customer, the more you can fine tune your business to optimise revenue and cost.
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