Basket Analysis

Basket Analysis

Built for companies who wants to know what product or customisation goes well together.

Question 1

How many items are typically bought together in a single receipts?

Question 3

How does the basket behaviour differ based on time and channel of purchase?

Question 2

What are the typical purchases that customers buy in their lifetime and in a single receipts?

Question 4

What are the keystone products?

A data mining technique that is used to uncover purchase patterns in any retail setting.

Basket analysis looks for what combinations of products most frequently occur together in transactions. These relationships can be used to increase profitability through cross-selling, recommendations, promotions, or even the placement of items on a menu or in a store.

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