Huggs Initial Research Proposal

Data is the secret ingredient that can take your coffee chain from good to great.

VAL aggregates company-wide data and create reporting, analytics and process automation solutions in minutes.

Gain insights into customer behavior, operational performance, and inventory management. Optimize operations, make data-driven decisions, and improve efficiency to create a scalable operating model that stands up in this competitive and rising-cost environment we live in today.

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Leverage data with VAL

Established in 2008, Huggs has grown to become Singapore’s largest homegrown specialty coffee brand. We’ve research your company and deduce what use-cases of VAL might be of most interest.

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Get daily pulse of business performance of individual brands

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Empower team with data to make daily decisions of individual outlets

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Understand what consumers are buying beyond the product name and the optimisation of your inventory

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Gain valuable insights into customer behavior and identify their most valuable customers.

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Monitor and track sales and cost performance across your 21 outlets

Have an overview and understanding of your sales and cost across all outlets and central kitchen. Identify anomalies without dependent on teams to provide update manually via whatsapp or email. See which establishment requires attention and action to be taken.

Sales performance dashboard of all 21 outlets across Singapore.
Sales performance dashboard of all 21 outlets across Singapore.
Month to date, quarter to date, year to date be it revenue or cost data all in one.
Month to date, quarter to date, year to date be it revenue or cost data all in one.
Add filters to make navigating your data easy across your entire footprint
Add filters to make navigating your data easy across your entire footprint
Create your own period comparison or target variance to identify anomalies
Create your own period comparison or target variance to identify anomalies

Use data not only for strategic planning but to drive profitability operationally

Enable your teams to visualise their KPIs daily so that they can take actions in hitting their incentive targets such as revenue, CoGs and sales per manhour. Giving outlets the breakdown of their KPIs and empowering them to do manpower planning strategically.

Outlet overview at a glance so that your outlet managers need not do the heavy lifting and have access to data at their finger tips
Outlet overview at a glance so that your outlet managers need not do the heavy lifting and have access to data at their finger tips

Metrics against KPI that allows outlet managers to be in control
Metrics against KPI that allows outlet managers to be in control
Detail breakdown of KPI numbers covering other aspects of the business such as employee rating, audit and disputes. Customisable to your needs.
Detail breakdown of KPI numbers covering other aspects of the business such as employee rating, audit and disputes. Customisable to your needs.

Inform your marketing and sales strategies to improve customer satisfaction

Use the data gathered from your sales data at a product and variant level to discover the most sought-after product combinations that customers purchase together, encouraging upselling and cross selling across product ranges and making sure these popular products are always in stock

VAL uncovers customer preferences from past purchases and recommends most frequent product variant combinations. Use it for product bundling, cross selling and pricing strategies. Have a view across what are the top selling combinations do customers frequently purchased together eg: Cafe Latte along with Chicken Mushroom Pie are often purchased together.
VAL uncovers customer preferences from past purchases and recommends most frequent product variant combinations. Use it for product bundling, cross selling and pricing strategies. Have a view across what are the top selling combinations do customers frequently purchased together eg: Cafe Latte along with Chicken Mushroom Pie are often purchased together.

Analyse what product sell out at what time across your outlets, and how much wastage gets created as a result of sub-optimum PAR planning

VAL analyzes patterns in your POS and inventory data, such as which products are frequently out of stock and when this typically happens. With this information, you can adjust production levels.

VAL analyse the percentage of individual SKUs being sold out before an ideal sellout hour and % sold out daily. This helps your outlets better plan for ordering of stocks from central kitchen, improving sales and customer satisfaction by ensuring there’s sufficient stocks with minimal wastages. For example: 73% of glazed maple pecan twist are sold daily however 0% of them are sold out before ideal sell out hour of 3pm at The Clift outlet whereas 91% of butter chicken pie are sold daily along with 9% are sold out before the ideal sell out hour of 3pm hence they could increase the ordering of this SKU.
VAL analyse the percentage of individual SKUs being sold out before an ideal sellout hour and % sold out daily. This helps your outlets better plan for ordering of stocks from central kitchen, improving sales and customer satisfaction by ensuring there’s sufficient stocks with minimal wastages. For example: 73% of glazed maple pecan twist are sold daily however 0% of them are sold out before ideal sell out hour of 3pm at The Clift outlet whereas 91% of butter chicken pie are sold daily along with 9% are sold out before the ideal sell out hour of 3pm hence they could increase the ordering of this SKU.
Discover which day of the week and outlet are consistently selling out for each individual products.
Discover which day of the week and outlet are consistently selling out for each individual products.
This view provides an overview of all SKUs and outlets to identify underproduction scenarios. For instance, Chocolate Croissant at Galaxis is currently understocked, and the ordering quantity for this product could be increased.
This view provides an overview of all SKUs and outlets to identify underproduction scenarios. For instance, Chocolate Croissant at Galaxis is currently understocked, and the ordering quantity for this product could be increased.

Know your customers purchasing behaviour to segment them into different segments

By analyzing their habits, preferences, and needs VAL can segment your customers into different groups and help you to understand their purchasing behaviour to better serve them. Marketing efforts and product offerings can be then tailored to each specific segment, providing a more personalized experience for your customers and moving them up the chain of loyalty.

VAL breaks down your customer and sales data to tabulate how recent, how frequent and how much are they spending across the last 12 months with your business.
VAL breaks down your customer and sales data to tabulate how recent, how frequent and how much are they spending across the last 12 months with your business.
VAL analyse customers' behavior and purchase history, generating a RFM score that represents customers' likelihood of spending and shift on loyalty tiering.
VAL analyse customers' behavior and purchase history, generating a RFM score that represents customers' likelihood of spending and shift on loyalty tiering.

Client Testimonial

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Woon Tien Yuan Director at Nanyang Beverage / Killiney
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The system is great because right from the start, we were not forced to fit into a standard template format but instead the team, as well as the ThinkVAL system, were highly adaptable to our requests.

Everything your company could need

We make sure to include all the data features, capabilities and end solutions that a growing business could possibly need.

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