Banyan - 03A: Booking & Nights

Observations:

  • 93% of customers visit between 1 - 2 times one of the hotel
  • For 1st visit, the most poplar number of nights is between 3-4 nights followed by 1-2 nights
  • Massive opportunity available to upgrade single visit to 2 - 3 visits given a relatively sample of customers already do that