Observations:
- 84.18% of customers spent between 0-5K across their life time with Banyan Tree
- 6.4% have no hotel stays and majority contributed from Shopify
- 2 possible sub-segments to focus:
- moving more from lower tier to tier 06: 2.5K to 5K
- moving more from tier 06: 2.5K to 5K → tier 07: 5K to 10K