Banyan - 02A: All Spent Profile


  • 84.18% of customers spent between 0-5K across their life time with Banyan Tree
  • 6.4% have no hotel stays and majority contributed from Shopify
  • 2 possible sub-segments to focus:
    • moving more from lower tier to tier 06: 2.5K to 5K
    • moving more from tier 06: 2.5K to 5K → tier 07: 5K to 10K